Fathers might lead the way when it comes to introducing their children to football but research from credit card company Capital One, new sponsors of the Capital One Cup, shows sons and daughters don’t necessarily follow their parent’s teams.
The study shows that 48 per cent of football fans went to their first game with their father – but only 20 per cent of them support the same team because of their dad. When it comes to divided club loyalties between families, even the sport’s highest profile names can be affected: last week it was reported that even though David Beckham has remained an ardent Manchester United fan, his son Romeo supports Arsenal.
Despite this, Capital One’s research for the Capital One Cup shows the game definitely helps families unite with an astonishing 92 per cent saying that watching football, both live at the ground and on television, is a time for the family to get together.
Capital One’s research shows that daughters tend to be slightly more loyal to their dads than sons – 22 per cent of female football fans still support the same team as their father, compared with 19 per cent of men.
Fathers are relatively committed to equal opportunities in football with 42 per cent of female fans going to their first game with their dad compared with 51 per cent of males.
Chief marketing officer at Capital One, Michael Woodburn, said: “Which football team you follow can create debate and banter or instil a sense of camaraderie amongst friends and family.
"It is interesting to see children often don't follow their families passions for the same teams and choose to dedicate themselves to another team, often creating a local derby in their home.”
Capital One’s research shows the most popular reason for choosing a team is where it’s based with 39 per cent backing their local side. Just 14 per cent of fans admitted to being so-called 'glory hunters' and supporting a team because it is successful.